November 30th, 2011, posted by Aimee
If I were to make a list of the top ten signs of a great vacation, at the very top would be “No To-Do Lists” all week. Which is why I would easily deem the past seven days in Maui as downright heavenly in this Womo’s book. Not because of the turquoise blue waters, warm sunshine or successful family surfing adventures. But primarily because not only did I leave my watch in the bag and my Outlook calendar reminders turned off, I actually refrained from opening that dreaded little daily notebook even one time in seven days.
Might not seem earth-shattering to some, but I am willing to bet that more than a few of you Womos out there can relate to list-making mania. In fact, in the trailer for the recent Sarah Jessica Parker flick, "I Don't Know How She Does It" the working mom heroine attributes her nightly insomnia to tortuous list making as she tries to hold it all together. The movie may have been crap (not sure, anyone seen it?) but the concept is frighteningly more...
[+] SHARE|
SEND TO A FRIEND|
1 Comment|
Leave a comment|
November 18th, 2011, posted by Aimee
“Our target market is really what we like to call a ‘Target Mom,’ you know? She’s probably in her 30s or 40s, married, has a couple school age children, middle to upper middle income …” If I had a dollar for every time I have heard this from a new business prospect or a client over the past eight years in consumer PR, I would be rolling in dough. Seems as if every consumer brand out there – from food products to travel web sites, hotels, restaurant guides and new consumer web sites – views the proverbial “Target Mom” (as in, she shops at Target) as the holy grail, or at least the center of their marketing bulls eye. This coveted customer, largely viewed as the primary shopper and purchasing decision maker of a family, is someone all of us marketers want to reach, sway and ultimately sell.
So this is my life – at least the part of my life in which I earn a living: wracking my brain trying to figure out a way to sell more more...
[+] SHARE|
SEND TO A FRIEND|
6 Comments|
Leave a comment|
November 7th, 2011, posted by Aimee
Recently I read somewhere that scientific research has finally proven something most of us have suspected for years – that multitasking is not really efficient or effective. The so-called experts in this article essentially called for a return to a more focused approach to tasks.
Uh, okay. Try telling that to my employer who bills my time in 15 minute increments and lists “ability to multitask” in my job description. Or to my husband, who expects me to pay all the bills, buy all the groceries, throw together dinners and bring home my share of the bacon (cue, “and never, never, never let him forget he’s a man …!)
Sadly, I can hardly recall the early days of my life when I had the luxury of dedicating my time and intellectual energy to one assignment at a time. In a day and time when a typical lunch hour for me is spent wolfing down a salad while listening on mute to a conference call and toggling back and forth between Twitter, Facebook and Jezebel, it’s comical that I more...
[+] SHARE|
SEND TO A FRIEND|
2 Comments|
Leave a comment|
